Ferrari Club of America
IVARS developed a stellar product lineup for the 2011 FCA International Meet, helping to keep all of the 400+ attendees cool.
Read moreSavannah, Georgia | June 8-12
The Ferrari Club of America has been holding its glitzy annual international meets since 1964, and suffice it to say, nobody is more concerned with brand and brand identity than Ferrari and Ferrari owners. In November of 2010, the event coordinator for the club’s 2011 meet asked IVARS to oversee the event’s promotional products assortment. IVARS came up with a stellar lineup to help keep all of the 400+ attendees cool: flashy cooler bags, acrylic tumblers, neoprene can holders, lapel pens, uniform patches and lanyards. We also provided sunscreen and lip balm specially packaged for each attendee.
Value Added
FCA shipped additional sponsor items to IVARS, and we repackaged their stuff with all the items we sourced in our cooler bags. During the event, all the coordinators had to do was hand out the single cooler to each attendee as they checked in!
A single-source provider
IVARS raced to the finish line by sourcing all of the awards for the car rallies, car shows and special recognition plaques. We also sourced supplemental materials such as wrist bands for secure entry for attendees and spectators.
2011 FCA International Meet
